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I think it would be great if, for the portable version of Appetizer, you had an option to add a launcher in the root of the drive which just opens appetizer. Similar to the StartPortableApps.exe which comes with the platform. It would certainly be much more useful for me and not, I think, very hard to code

Thanks for the great app,

That's a good point - I'm going to change the PAF installer to make it install the launcher at the root of the drive.
In the meantime, note that Appetizer is portable by default, so you could simply download the ZIP file and unzip it at the root of your USB drive. This is actually how I use it, since I find it much simpler than having to run the installer.